Everyone Active logo

Everyone Active

Launched in 2007 SLM’s consumer facing brand, Everyone Active is the No 1 activity brand in the UK. With the mantra “30 minutes of activity 5 times a week” it is leading the way in commercially developed health marketing, achieving record growth with the brand now in 140 leisure and cultural facilities in the UK and online.

Everyone Active offers a huge choice of activities: it is not allied to any one sport, exercise or fitness regime, nor is it limited to an age or social group and it encourages intergenerational activity. Its approach is geared to the mainstream as well as the super-fit and what it promises about activity is simple and realistic, “Feel better for it”.


For children and young adults during term time and holidays it offers an array of options: holiday activities, birthday parties, Sporting FUNdamentals, swimming lessons, under 5’s activities, Have a Go! Sports, sports nurseries and 11–15’s Membership.


Adults can stay active and get in shape with activities that include: gym training, group exercise classes, adult swimming classes and team sports.


Families can enjoy activity together with parent & child activities, under 5’s activity sessions, family sports or swim sessions.


With the launch of its popular free Membership Card Everyone Active offers many added extra benefits to customers, for example: entry to over 94 centres nationwide; access to a choice of innovative training plans; video classes and workouts online; a flexible choice of payments for activities including booking and payment online. Members receive many free incentives to help them be more active: e-activity passes, e-guest passes, online activity planners, results cards, and other special offers. The membership card also allows Everyone Active to stay in touch with customer uptake and thus tailor its programme to ensure that there is something for everyone.


Everyone Active stay in touch with members by sending service alerts, e-newsletters and offer special discounts from companies such as Hertz and Thomas Cook, to name but a few.

Our Awards

With hard work and dedication to excellence in everything we do, we’ve managed to rack up some prestigious awards.

A partner logo: Swim England

Swim England / Kelloggs Swimtastic Award

Facility Operator of the Year: 2018, 2017, 2013, 2012, 2009, 2008

UK Active and Matrix Flame Awards 2017 Logo

UK Active and Matrix Flame Awards

Leisure Operator of the Year: 2017, 2016, 2012, 2011, 2010

Our Accreditations

Alongside the prestigious awards, much of what we do has also been given the seal of approval by important industry bodies. For instance, we are the first leisure operator to receive the Swim England quality mark for our Learn to Swim programme.

To find out more about partnering with Everyone Active

Skip to content