Sports & Leisure Management

Sports and Leisure Management (SLM) is a leading leisure management company operating employing over 6000 colleagues across 94 leisure facilities, working with over 40 different local authority partners.


SLM works exclusively in partnership with local authorities managing sports, leisure and healthy living services. Everyone Active is the consumer facing brand and trade name for SLM.

SLM was formed in 1987, which places it in the unique position of being the longest established Leisure Management company in the UK. 


SLM’s priority is to enhance the leisure environment. This involves firstly, well designed internal processes to ensure centres that are safe, clean and fun; secondly, cost accounting that guarantees value; and thirdly, practical service skills to deliver an excellent leisure experience.


As activity experts SLM know how to create activity programmes that appeal to people of all ages and abilities. Its centres offer a huge choice for children, adults, seniors and families of affordable activities. In addition it pro-actively promotes activity through its brand Everyone Active, with the aim to increase the participation of local people in leisure activities for a minimum of 30 minutes exercise five times per week.


The brand is supported by a membership card which allows SLM to track uptake and plan activity programming around the needs and preferences of customers, while offering many side benefits.


Over the past six years SLM has earned many prestigious accolades including UK Active Leisure Operator of the Year for a record three years, from 2010 to 2012, Amateur Swimming Association’s Facility Operator of the Year for four years and Members Choice Health Club Gold award in 2012. The company won a total of 15 awards at the Health Club Awards 2013, including Best National Chain with 30 or more clubs.


More recently SLM has won a contract to apply its expertise to manage cultural services at the award winning Corinium Museum, in the Cotswolds.


The skills of its managers, coaches and service personnel, are at the heart of SLM and it invests continuously in their development. The company is proud of earning Investors In People and a National Training Award. Key to SLM’s success are superbly trained and qualified colleagues who ensure that customers return again and again.


SLM believe that excellent leisure management and service underpin local government’s strong leadership in promoting the social agenda for wellbeing and are proud of their many successful partnerships.

Our Brands

The brands that form Sports & Leisure Management Ltd are:

Everyone Active

The UK leading operator of local leisure, gym, swim and activities facilities

Everyone Health

Constantly striving to deliver high quality, innovative, and effective Health and Wellbeing services.

Our Partners

We value all our partnerships. Our Sports & Leisure Management partners include: 

To find out more about partnering with SLM:

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