Sports & Leisure Management

Sports and Leisure Management (SLM) is a leading leisure management company operating employing over 13,000 colleagues across more than 220 leisure facilities, working with over 60 different local authority partners.

SLM works exclusively in partnership with local authorities managing sports, leisure and healthy living services. Everyone Active is the consumer facing brand and trade name for SLM.

SLM was formed in 1987, which places it in the unique position of being the longest-established Leisure Management company in the UK.

SLM’s priority is to enhance the leisure environment. This involves firstly, well designed internal processes to ensure centres that are safe, clean and fun; secondly, cost accounting that guarantees value; and thirdly, practical service skills to deliver an excellent leisure experience.

As activity experts, SLM knows how to create activity programmes that appeal to people of all ages and abilities. Its centres offer a huge choice for children, adults, seniors and families of affordable activities. Additionally, it pro-actively promotes activity through its brand Everyone Active, with the aim to increase the participation of local people in leisure activities for a minimum of 30 minutes exercise five times per week.

SLM is renowned for taking an innovative approach to delivering its services and this is encapsulated by its incredibly popular app – which has achieved more than 3.5 million downloads so far – from which members can manage all aspects of their memberships. They can book classes and activities, get discounts on their favourite brands from Perks and make use of the digital fitness offering, Everyone On Demand, while the app also acts as a digital membership card to gain access to the facilities.

SLM believes that excellent leisure management and service underpin local government’s strong leadership in promoting the social agenda for wellbeing and are proud of their many successful partnerships.

Our Brands

The brands that form Sports & Leisure Management Ltd are:

Everyone Active

The UK leading operator of local leisure, gym, swim and activities facilities

Everyone Health

Constantly striving to deliver high quality, innovative, and effective Health and Wellbeing services.

Our Partners

We value all our partnerships. Our Sports & Leisure Management partners include: 

To find out more about partnering with SLM:

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